Refresh Your Website Content03/2013
The Website Makeover - How Refreshing the Content on Your Website Can Boost Your Business.
Has your website been inexplicably sliding down the search engine rankings? Do you suddenly find yourself relegated to page two while your competitors have taken your place on page one? The reason for this decline might be the lack of fresh content on your website.
Refreshing your website content:
- Revives flagging search engine rankings
- Encourages visitors to keep coming back
- Helps marketing efforts
- Gives you an edge over your competitors
Google regularly re-visits sites to check for new content; if it finds none then it will deem a site to be of less relevance to searchers and will rank it lower accordingly. By refreshing your page content the search engines will sit up and take notice, pushing your site back up the rankings, bringing more visitors and providing a welcome boost to your marketing strategy.
Search Engine Relevance
In addition to rewriting your optimised page content we can easily add a blog page which will provide a constant stream of fresh content. The articles in your blog posts, optimised for your keywords, will have active links to your website content that the search engines will follow, thus boosting your relevance. Visitors to your site will want to keep coming back to read this new content, increasing your search engine relevance and giving you an unequalled edge over your competitors.
The higher your search engine ranking the more likely it is that other sites will provide links to yours, the search engines will love that and will happily follow those links back to your site, bringing with them more visitors.
Massive Savings
A website makeover could potentially save your company a lot of money because it is a lot cheaper that ditching your old website in favour of building a new one. Regularly refreshing content through the use of a blog and giving your tired page content a much needed makeover will ensure the long term success of your website in the search engine rankings and boost your visibility, bringing more customers to your door.
Free SEO Health Check
Call Steve at Zero-One design on 01827 300820 or Contact Us today and order a free, no obligation website audit where we will identify and discuss with you how your site will benefit from an expert website makeover.
